The revolutionary inventions gave us printers which are highly needed by businesses to print various stuff associated with their branding. Be it a hoarding, poster, Boards, magazine, billboard, point-of-sale display, or anything, you will need printers to have these exceptional marketing tactics to promote a business. You will be amazed to know that there are numerous types of prints that you can use for printing materials needed for brand awareness. We will discuss those types in this post. So, keep on reading.
Understanding Various Types of Printing
Print marketing is considered quite effective when it comes to brand awareness. The best thing about this is that you can have various printing methods that you can use. Some of them have been listed here:
Inkjet Printing
This option is more like an artist who plays with colours. In this process, tiny ink droplets are sprayed onto the paper to create colourful mosaics and form images. This is specifically useful when you need hoardings with vibrant colours and high-quality prints. Inkjet printing offer smooth colour transitions along with sharp images.
Laser Printing
This technique uses electrically-charged drums to print images. A beam of laser light is used along with dry ink i.e. toner to make a print of your digital file. Speaking about its uses, laser printing is best for reports, official documents, or any other material that needs vivid colour. You can choose it to save time. Besides, you can create multiple copies of it while maintaining sharp and crisp text.
LED UV Printing
As the name suggests, this type of print art uses ultraviolet lights for printing. The best thing about UV printing is that it dries instantly. This will not only speed up the printing work but help you print on various materials. It is considered an ideal option when you want to produce high-grade prints with vibrant colours to have a premium look and feel. To print high-quality commercial hoarding panels, magazines, brochures, postures, and stationery items, you can go with this option. One of the biggest benefits of UV printing is that it can be used to print on metals, wood, plastic, silk, and even stone. Above all, it is an eco-friendly printing option.
Sublimation Printing
This process uses a special ink type that turns into gas when heated. Afterward, the gas will be absorbed by the material and become solid when cooled down. When you want to print on clothes and fabrics, you should look no further as sublimation or eco printing is the best choice. It offers durable, fade-resistant, and brilliant colours. You can choose this if you want to minimize environmental impact and overall waste.
Screen Printing
With screen printing, ink is pushed through the small openings available on the mesh screen. A stencil sort of tool is used to create beautiful prints. When you are looking for a printing type that can print beautifully on tote bags, apparel, posters, and fabric hoarding banners, you can go with screen printing. The most exciting thing about this printing is that it is economical and durable.
Offset Lithography
Also called offset litho printing, it is majorly used for hoarding panels, magazines, newspapers, etc. To print, images and texts are placed on the metal plates. After this, these plates are transferred onto a rubber roller. If you have a bulky order, you can save a significant amount with this printing style. Most importantly, the quality will not be compromised even after having multiple copies.
Flexographic Printing
If you want to know the printing types used for chocolate bar wrappers or chip packets, you must keep in mind that it is done through flexographic printing. In this process, flexible plates are used for printing where elements are raised and wrapped around the rotating cylinders. It is an efficient and fast method used for the printing of gift wraps, shopping bags, labels, napkins, etc.
3D Printing
This is used for digital files and onto materials such as resin and plastic. It is used to print objects layer by layer. This is one of the most advanced techniques used for the printing. When you have a complex printing material for the hoarding panel, you can opt for 3D printing. The best thing about this printing is that it can offer personalised solutions without any hassle.
Letterpress Printing
In the letterpress printing, images and texts are placed on a raised surface. This is similar to a rubber stamp. After this, ink is put to this surface and paper is placed to print the images and texts. It is specifically useful when you want to create fine art, tactile stationery, etc.
Gravure Printing
For catalog, packaging, magazines, gift wraps, etc., you can choose gravure printing type. A carved micro cavity is used to transfer the texts and images to the desired printed material. This printing option offers high-quality and reliable prints.
Closing,
Apart from this, some more types of print processes include digital printing, large format, and engraving. Based on your specific needs, you can decide on the printing technique. If you need professional assistance to choose an adequate printing method for your needs, you can speak to Hoarding Print Company’s expert team.
An enthusiastic Graphic Designer professional with strong communication and organisational skills, who is passionate about creating and developing innovative ideas with the client to help them get their business noticed. I work to the highest standards and have an excellent eye for detail with skills in design and organisation. I am a dependable and productive worker whose honesty and integrity provides effective leadership and builds excellent relationships. I enjoy innovatively…
Feb 12 2025