An effective guide to creating eye-catching site hoarding

Outdoor advertising is a proven and effective type of communication globally. Hoarding boards, especially construction site hoardings, are regarded as highly effective for conveying an advertiser’s message to the public.

Earlier, printed hoardings were used as the best form of advertising in cities, especially on building façades, roadsides, or beside flyovers, to grab the attention of people while in transit.

Even today, hoarding is considered equally effective to convey a message, create brand awareness, or launch a campaign.

Lately, printed hoarding panels have found space on construction sites. These days, construction companies have started covering their under-construction sites with hoarding signage and printed hoardings to prevent trespassing and theft.

It also allows the building contractors or developers to mask the construction activities whilst minimising dust, debris and noise. This practice has now become a crucial part of the urban development projects in the UK.

If you are thinking of advertising through hoarding boards at construction sites, you should keep some important aspects in mind to let your hoarding advert achieve maximum attention.

First of all, you should be clear about the objective of your advertising that will feature on the hoardings. Companies use hoarding boards for announcing a product launch, promoting a service, development, or simply for building their brand image.

1. Plan a survey for better understanding of the site before executing the campaign

After you know the location for your printed hoardings, you should always plan a survey of the site and its surroundings with your marketing and creative team.

•   Check for gradients and elements around the hoarding location
•   Get the exact measurements to work on the hoarding design
•   Consider the site’s current structure such as entrances and gates, wind load, and overall safety.

All this will help you in creating perfect hoarding graphics that will bring you the best visibility and     results.

2. Create clear & concise text to ensure quicker readability for people on the go

Irrespective of your advertising objective, your messaging should be short and simple. In large-format hoarding advertising, your message is put in big and bold font, so that it can be read from a long distance.

With a short attention span of passers-by, the messaging plays a key role in forming a connection with your target audience.

You should brainstorm with your marketing & creative team to come up with an effective and impactful, yet short & simple to understand message for your hoarding advert.

3. Use eye-catching, creative yet easy understandable images in your advert creative to attract more eyeballs

At times, a picture speaks more than a thousand words. If you are launching something – a product, a store, or a high-rise apartment – a creative image or a CGI picture can do the trick.

Such pictures or graphical elements increase curiosity amongst the viewers who then tend to develop an interest in your hoarding graphics and research more into the advert.

4. Choose high-contrast colours in your design to enhance your hoarding’s impact

Focus on your design. Since hoarding boards are visible from a long distance, the design pattern should be attractive enough to capture the attention of the passers-by.

The design element should be bright and beautiful. The designer must use high-contrast colours to achieve an attractive design. If possible, include your brand colours with a design to ensure brand retention.

However, making an advert attractive does not mean making it too cluttered, without leaving any breathing space. The background should preferably have more white spaces.

5. Personalise your hoarding’s message to connect better with your target audience

A good message on advert is the one that appeals to its target audience and talks to them as if the advert messaging has been written specifically for them.

Key suggestions

• The message should be direct and appealing
• The tone should be conversational
• The advert should have a personal touch

The suggestions are very effective for adverts at traffic signals or crossings where traffic stops for a few seconds giving people in cars or passers-by enough time to look around.

Your hoarding advert should try assessing the need of the reader and provide the solution in a more personalised way. For example, “The car that you’ve been waiting for” or “Book your viewing now!”

6. Put emphasis on your logo and contact details to receive some serious leads

The hoarding graphics should always feature the brand’s identity, without which the whole advertising exercise is a sheer waste of time, money, and resources.

The hoarding panel graphic should at least feature your brand’s logo. It should also feature your social media handles, and most importantly, your contact details.

The idea behind any advert is to engage a reader enough to result in an action – that is contact the advertiser. And that is what makes hoarding signage serve its real purpose.

7. Illuminate or spotlight your hoarding to capture attention even during night

Depending on the location of your hoarding boards, you should choose to use focus lights or LED lights in your hoarding graphics, preferably your logo.

If your hoarding is placed at a site that is buzzing with activities with people around it all the time, you should always prefer to use lighting on it.

Lighting will help your hoarding glow and stand out even during night time. This will certainly capture the attention of the people around, which is the sole purpose of your advert.

These are some of the most significant and crucial tips and suggestions that should be considered for creating an effective and result-oriented advertisement for hoarding boards at construction sites.

There are several other factors that you may experience in the hoarding advertising process on site, right from design to installation stage. And so, you should always consult a professional company that will not only consult you but will also help you in designing, printing, and installing your printed hoardings without hassles.

Hoarding Printing Company is an experienced and professional company in the UK that has completed thousands of site hoarding projects in the region. The company has the most advanced printing technology and CSCS trained staff that are aware of health and safety regulations on the construction site. So, contact us for any hoarding-related requirements for your business today.