Branding Panels on Construction Sites

The hoarding boards installed on construction sites serve the dual purpose of covering the unsightly appearance of the site and acting as a medium for brands to communicate with the local community. These branding panels are a fantastic tool for advertising products and services at construction sites as they are generally exposed to a substantial volume of traffic, both on vehicles and on foot. This is the reason they are so much in trend.

In this article, we will cover some of the vital facets of branding panels. This will include everything from their advantages to their most efficient usage.

Reasons behind the Popularity of Hoarding Boards at Construction Sites

Construction can be listed among the busiest industries today. New constructions, renovations, redesigning and other related works are in full swing all around the world. This makes construction sites one of the most potent sites for brands to advertise their brands and services.

Large companies have become keen on running campaigns focused on brand awareness. They seek to grab every opportunity to enhance their brand image in public. As a result, they frequently resort to spaces like construction site hoardings to create brand awareness among the locals or to advertise their products.

Moreover, some contractors even use the branding panels at the site of a particular project to market it, as well as communicate information such as:

• The type of project being developed at the site
• The tentative date of completion
• Design layout and images of the project after completion

Top Benefits of Using Branding Panels

The advantages of utilising branding panels at construction sites are numerous. Some of the most notable are presented below.

It Urges Potential Customers to Try Out the Brand

A well-thought-out and well-designed hoarding board at a busy construction site can attract many eyeballs. Almost every passerby is likely to glance at it. Unlike advertisements in other media, they can hardly avoid the ad.

If the design and the message are catchy or intriguing enough, the ad will most likely get stuck in the minds of consumers. This builds an image of the product in their memories, which can potentially lead them to give it a try.

Construction Hoardings Are Relatively Cost-effective

When you compare the cost of outdoor advertising with other mediums such as newspapers, television, etc., it is considerably lesser. Its impact, however, is higher more often than not. The higher brand recall value of the physical nature of the advertisement is the reason behind it.

It Can Drive Referrals from Other Companies

Several people and clients visit the site of construction regularly. These people will engage with your brand advertisement frequently enough to become curious and interested. This might lead them to refer your product or service to potential customers if it doesn’t pertain to themselves. Eventually, this leads to you getting more business.

It Shields the Public from Potential Accidents and Hazards

Branding panels and hoardings are more than just efficient mediums of advertising. They serve another practical purpose as well. Since construction sites are potentially hazardous for people passing by the site, these panels and hoardings protect them from any possible mishaps or accidents.

Moreover, they are useful for covering up the unappealing appearance of a construction site that hardly anyone wants to see. They also minimise dust and noise pollution that often annoys the neighbours.

Different Ways to Brand Your Construction Site

Construction sites are suitable for a variety of printing products. From standard hoarding boards to aluminium composite board, you have numerous options to choose from. Here are some of the most popular panel printing methods you can utilise at a construction site.

Hoarding Boards

You will find hoarding boards at almost every construction site, making them the most traditional choice of brands for advertising their products and services. Their primary advantages include reasonable cost, great visibility and protection of valuable equipment inside the site.

Environmentally Favourable Hoardings

These are the modern form of traditional hoardings that, as the name suggests, are more environmentally friendly. They are typically made of PVC panels that are easy to install and reusable. As a result, they become a better alternative to traditional hoardings that are not as easy to install and cannot be reused.

Fencing and Barriers

Construction companies and contractors use a temporary fence to enclose the perimeters of their sites. Most of these sites are substantially large and thus require equally large fencing. As a result, branding the fence to highlight any information proves to be quite effective. Advertisements on these fences can catch the attention of people from a considerable distance.

Equipment Branding

It is a staple practice for marketers to utilise every inch of space available for brand advertisement. They accomplish this on construction sites through equipment branding. Construction companies use the same machines and equipment for more than one site as they move them from one site to the other. So when you brand the machines, your brand name is bound to spread across different communities, reaching a larger audience.

How We Can Help

We saw how you can convert passersby into customers using branding panels at construction sites. They are also useful in registering your brand name in the minds of the people in the surrounding community. As a brand, you might want to consider a printing company that can help you create a hoarding board design that can attract anyone to you. At Hoarding Printing Company, we can certainly help you with that, harnessing our expertise and experience in creating all types of construction hoarding and print. To enquire, get in touch with us today.