How to Make the Most of Your Printed Site Hoardings?

Construction site hoardings are one of the numerous things on the to-do list of a contractor or a site manager of a construction site. However, installing them is more than just a legal requirement. They offer a unique opportunity to serve as a medium for effective and impactful outdoor advertising.

Almost all construction sites utilise printed site hoardings. However, construction companies can consider several points to make the most of their hoarding graphics. Here are some of our most effective tips.

Know the Exact Purpose of Your Printed Site Hoardings

This is a critical first step to pinpointing the exact purpose of your hoarding designs. It is surprisingly easy for developers to overlook this step. Many use the site hoardings for their own simple branding or partner brands/businesses. While this can be a favourable practice, hoardings can benefit you a lot if you use them correctly. So it is crucial to understand what you want to achieve with your graphics.

You can start by meeting and discussing the main goals of your printed site hoardings with your stakeholders. Together, you can understand your target audience whom you are trying to reach. In this case, it is the local demographics who are most likely to consume your graphics. This should be at the foundation of your design and messaging strategy.

As well as your target demographics, it is also vital to understand the message you want to communicate to them. Straightforward branding is never a bad idea. However, you should also look to explore other options like specific messages, promotions or any other beneficial communication.

Consider Hiring a Talented Graphic Designer

Onboarding a talented graphic designer always benefits your projects. They play a crucial role in communicating your message in the most impactful and effective way possible. While hiring one in-house is often better, you can also consider outsourcing your graphics need. However, you’ll need to ensure that the designer you’re outsourcing to well-versed in drafting for large-format printing.

Another essential factor you should remember is to consult your designer or print partner regarding the design specifications if you’re unsure about them. The next step after deciding upon the right fit involves putting together an optimal brief. You should ensure that it conveys the desired message and information in the best possible manner.

Once you have a fantastic designer on board, you’ll also need to adopt a more collaborative approach towards your designs. This is because your designer, a professional in the field, is likely to know better about the kind of designs, colours and messaging that will be more impactful. So it is usually beneficial to be willing to adapt based on their feedback when they suggest any changes. Such a flexible approach will help you create designs, which are fresh, creative and impactful.

Keep Your Local Environment in Mind

We have already discussed how important it is to understand your target demographics. Your entire hoarding design needs to be based on it. You want to communicate a message to the local community, but if it is irrelevant, there is no point in forcing it upon them.

To put things in perspective, there are several ways to effectively communicate with the local demographic. For instance, if your project has a local or cultural significance, it is worth incorporating it into your hoarding lighting design. In another instance, it is a fact that a construction site can often cause some intrusion into the local area. So you can use the site hoardings to help the local community understand the eventual benefits of this temporary inconvenience by communicating the vision and scope of the project.

Be Up-to-date With Rules and Requirements

Hoarding graphics, just like any other aspect of a construction project, must conform to a predefined set of rules, regulations and requirements. The physical, as well as visual design of the hoardings, must follow them. So you’ll need to get to grips with how they apply to your project. You must also consult with relevant parties regarding these rules and regulations, as they can differ between local authorities.

When setting up a construction site hoarding in the UK, some common rules and regulations apply. You must ensure that your hoarding design complies with them. Sometimes there are restrictions on the nature of brand advertising on the hoardings as well. For instance, an eight-foot print of your logo might be ideal for everyone to see within a radius of a few kilometres. However, some authorities might not even approve of that.

Partner With a Trusted Print Supplier

To make the most of your hoarding graphic project, only printing and installing your graphics are not enough. You need to ensure that you have access to all the necessary materials and information to get the best results. A decent print supplier can help with this at every stage of your project. They may assist you in opting for a particular type of panel that is more suitable for your project or even an installation consideration you are unaware of.

An expert printing firm can make a huge difference to the final result of your hoarding graphics. They can help you with understanding the brief and physical environment of the project, along with predicting any potential challenges. They can also prevent the need for costly replacements due to incorrect materials, along with providing you with impressive printing solutions that are vibrant, bold and impactful. Your print supplier can make the installation process more seamless by offering you services such as site surveys and more.

Wrapping Up

The general suggestions we provided above are useful in maximising the potential of your hoardings, even though every print project is unique and the requirements differ. When the purpose, process and planning are clear, it makes all the difference. You can uplift your project to be memorable and impactful rather than just effective by exploring the broader potential of your graphics.

Hoarding Printing Company has been executing dynamic printed site hoardings for long enough to earn the trust of numerous construction companies. We can help you with your hoarding graphics as well. Just get in touch with us, and our dedicated team will be more than ready to discuss your needs.