How To Market Your Construction Company Brand Using Hoarding Graphics?

With aesthetics playing a pivotal role in our daily lives, we prefer to see everything neat, clean and colourful. The same thing applies to construction sites.

These days, every construction company ensures that their work should not disturb the normal routine of the people residing or visiting around their construction site. For this, the construction companies have started covering their sites with beautifully printed hoarding panels. These panels feature attractive graphics that are often used to highlight the specialties of the construction project or promote the construction company as a brand.

If you own a construction company, you can also promote and advertise your company on your construction site hoardings and gain more visibility as a development company.

How can you promote and grow your construction company as a brand using hoarding graphics?

If your construction company’s operations are in the UK, you can consult a professional company that can help you create your advertising campaign for construction site hoardings

• Consult a company that can provide complete services – designing, printing, and installation
• Check for the company’s expertise, capability and knowledge.
• Plan out a detailed marketing plan with the company’s design team
• Ensure proper execution of hoarding boards on site with proper caution

Let us look at some of the critical aspects that need your attention before launching your hoarding advertising campaign.

1. Why Should you Prefer Hoardings For your Advertising?

Regarded as the most effective way of advertising, printed hoardings are generally designed to feature large-sized pictures with an interesting headline.

Being larger in size, such hoardings quickly grab the passerby’s attention as they are visible from a long distance. As per a study, more than 40% of the population in the UK perceive a brand to be prestigious if it uses outdoor advertising media like hoardings. More so, this perception has strengthened post-Covid-19 pandemic.

What’s more, creative hoarding graphics remain in the subconscious minds who look at them often. According to estimates, 98% of people in the UK see outdoor advertising once a week. Therefore, hoarding boards with impressive graphics are considered a result-oriented investment for your company’s promotion and growth.

2. How Effective are Printed Hoardings?

• Cost-effective: Durable and effectively for long periods of time.
• Stationary Presence: Remains 24/7, ensuring better recall
• Eye Catching: With short message & attractive images, hoardings are noticeable from distance

Printed hoardings are compelling and highly effective due to their nature of being stationary compared to electronic or social media, which works on the PPC system, with no guarantee of your message reaching out to the target audience.

The cost of installing hoardings at construction sites is lesser as compared to the locations on busy streets or prime buildings of the city, which is a plus point for the advertiser.

What’s more, advertising on printed hoarding panels remains there 24/7 with just a one-time investment, making it extremely effective.

3. What Choices are Available For Hoardings?

With technological advancement and innovation in the modern printing industry, the choice of materials and sizes is more than before.

Based on one’s preference and budget, the companies offer different materials for hoarding boards, but the most durable and commonly used material is Aluminium Composite Material (ACM). You can also choose the economy solution in 5mm foamex.

For hoarding panels, the companies can provide sizes based on specific requirement of the advertiser:

•  Standard size 1220mm x 2440mm
•  Large-sized boards 1500mm x 3000mm

The advertiser can also ask for bespoke sizes as per site location.

4. What kind of Design is Suitable For Hoardings?

It is all about grabbing attention and capturing more views through thoughtful design and messaging on the hoarding.

To make it simple, you need a creative team that very well knows what differentiates an excellent design from a good design. After all, you need the best creativity to have a great impact on the audience through your hoarding.

To ensure your hoarding advert receives maximum attention and brings more enquiries, your creative team should follow some rules to make your creative stand out.

Say more with less: Your hoarding graphics should be simple yet impactful. The messaging should not be long pieces of text. Such hoardings are known to register a better recall rate than those with loud graphics and complex messaging.

Do not just sell:  Hoardings are best to create awareness and build your brand image. So, it should not be created with the objective of bringing immediate sales. The ultimate aim should be to establish your brand as a reliable and trustworthy partner for any construction need in the near future. It is simply making your presence felt in the market.

5. Whom Should you Choose For your Hoarding Advertising?

To get the best result from your hoarding advertising, you should always choose a professional company that can offer you everything – right from consulting to designing to printing to installation and marketing – in one place.

That’s not all! You should also check other important factors before choosing a service provider for your hoarding advertising that can grow your company’s business.

SOME OF THE FACTORS TO BE CONSIDERED

Advanced infrastructure: You should check for the company’s infrastructure, including but not limited to flatbed printers that can handle large volumes of printing. Notably, advanced printing is clear and sharp and does not fade away due to UV-resistant and waterproof inks.

Experienced team: You should check for the installation team’s experience. Companies with CSCS trained teams are also aware of necessary health & safety regulations on construction sites. The team should also take care of the security and privacy of the site workers.

Serviceable area: If you are in the UK, you should choose a company that can provide you with your hoarding advertising services across the region.

Track record: You should check the number of projects executed by the company. You can always trust a company if it has completed over 100s outdoor advertising projects.

These are some of the parameters that will help you make an informed decision about the kind of company that can help you grow your business through its experience and expertise.

Now that you know about the process of hoarding advertising and how it can benefit your business, you can contact us and be assured. We will work towards making your hoarding graphics a sight to behold and help your business grow by helping you generate some serious leads.