Importance of Hoarding Boards as an Advertising Medium

Hoardings are almost a daily sight. You may see them during your morning commute to work or lunchtime walks. Hoarding boards are a staple in construction sites and mask the unsightly building works and protect the passersby from the activities going on behind the boards. In addition to being an integral part of the construction sites, these large-format printed panels have become one of the most sought-after advertising mediums by marketers. The reason for their prominence is the huge potential they offer and how discreetly they position the product in front of the viewers.

What Are Hoarding Boards?

Hoarding is a temporary fence that typically surrounds a construction hoarding site. Usually made of wood or metal, they provide safety, security, and protection for the general public and construction staff. It also serves as a fantastic marketing tool and is reasonably cost-effective.

What Are The Different Types Of Hoardings?

Hoardings are essential to cover construction sites, both for aesthetic reasons and to prevent unauthorised access. As a result, they need to be robust enough to resist opportunistic theft and stay standing in difficult weather. Here are some of the most prominent types of hoardings you’ll see at a building site.

Concrete

Concrete hoardings, for obvious reasons, are known for their sturdy nature. However, site owners also prefer them because they are easy to install and dismantle owing to the interlocking systems. This saves time as well as money.

Timber

Wooden hoardings are popular for their eco-friendly characteristic as timber boards can be sustainably sourced and stored for subsequent reuse. It also proves to be a strong and resilient material when secured into place by post-mounting or setting into concrete.

Steel

Steel hoardings are known for their durability. Site owners often utilise them for long-term outdoor use. As a result, they are the preferred choice when the construction work is expected to be underway for an extended period. They are also easy to customise and install.

What Are The Main Uses Of Hoarding?

• Advertising and Marketing
• Wayfinding Signage Opportunities
• Public Protection
• Keeps a Project Under Wraps

Why Are Hoardings an Important Advertising Medium?

Printed hoarding boards have several significant advantages as a marketing tool. You can use them for advertising purposes, passing on essential information and engaging with the local community. The cost of producing these big displays is also very economical when compared with other large-format hoarding graphics. You can use a selection of hard-wearing materials including Dibond, Correx or Foamex to ensure strength and durability.

Here are the major benefits of using printed hoarding panels as a marketing tool.

Maximum Visibility

The extent of visibility is one of the most crucial features you would like to see in an advertising medium. Hoarding boards offer visibility to a maximum number of people. It helps you market your brand to the greatest extent as almost all people, who will pass by the site, will see your advertisement printed on the hoarding.

You would find how hoardings are deliberately installed along busy highways and crossing locations, ensuring a consistent engagement. This way, you can get the most out of this excellent outdoor media by creating a large, eye-catching advertisement.  

Develop Brand Awareness Efficiently

Using hoarding boards to grab the attention of the people towards the same product or service that they require creates a lasting impact. It instils your brand name into their minds, which can effectively translate into higher sales.

Research suggests that around 26% of people look for a brand on the internet immediately after seeing an outdoor advertisement. Thus, printed hoardings are an effective way to convert your passive clients into active ones.

Cost-effectiveness and Feasibility

There are numerous new marketing strategies available to promote your products or services, and many others have evolved over the years. However, the importance of advertising hoarding is indisputable. It is one of the least expensive strategies you can employ without compromising on effectiveness. To put things into perspective, hoardings are 80% less expensive than TV ads.

Moreover, hoardings also offer better feasibility. You can target people of all ages, sex and competition using advertising hoardings.

Conveys Detailed Information Effectively

It often happens that the information provided on the advertising hoardings is ambiguous or a little too less to make the required impact. It also confuses the viewers, which will ultimately lead you to lose out on potential sales. However, it is essential to understand the size of the hoarding is big enough to add maximum details to your design in the most presentable way.

A hoarding with clear and detailed information will grab the maximum customer attention. In this regard, it will prove to be a marketing strategy with a reasonably high return on investment.

Choosing the Right Hoarding Solution

Still wondering why choose hoardings for promoting your products and services? Hoarding boards are among the most effective forms of outdoor advertising. We interact with these printed hoardings almost on a daily basis. They are typically utilised in areas of heavy public footfall, and hence, are a great way to enhance brand recognition and drive sales. Plus, they transform a plain, dull hoarding into an appealing talking point.

Conclusion

Essentially, it can be said that the most important advantage of printed hoarding boards is their ability to highlight your business to the maximum number of people. They thus help your target audience get familiar with your brand and the services you provide whenever they pass by.

At Hoarding Printing Company, we design, print and install bespoke hoarding boards. We are known for the quality of our products and services. So to leverage the benefits of advertising hoarding for your business, contact us today.