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Why Not use Graphics to Make Your Building Facade Part Of your Branding?
Table of Contents
- Why Use Graphics For Branding on Building Facade?
- How to Create the Best Graphics for the Building Facade?
- Conclusion
Branding is an essential part of a business. No matter if you are a construction company, an eCommerce business or a software development company, branding is an essential part of every business. If we talk about offline branding, one of the best ways to be in the eyes of the users is through hoarding boards or hoarding panels graphics.
Now, if your next move is to market your business using the facade of a building, you need to ensure that it has the right message. Moreover, it is also critical to include some of the best graphics to lure users. Though you may have a lot of ideas regarding the graphics, there are some crucial factors that need to be analysed while designing them.
In terms of business, there is no one size fits all scenario. Based on the type of business you have, you need to pay attention to every minor detail. Here in this comprehensive article, we will discuss some of the crucial aspects of an awesome hoarding signage or graphic for a building facade.
Why Use Graphics for Branding on Building Facades?
No matter if it is online or offline, visual content is one of the most entertaining contents for the audience. As per statistics, original graphics, like infographics and illustrations, are the top-rated visual content as of 2021.
Moreover, 70% of the companies that invest in marketing prefer to have visual marketing strategies.
Here are some reasons to include graphics on hoarding boards or brickwork for branding!
1. Captures user’s Attention instantly
One of the primary reasons to add graphics to building facades is the potential to capture user attention. Unlike textual content, visual graphics can be a potential magnet for the audience.
On top of that, if you use the right colour scheme, your ad will be a lead conversion. For instance, if you are a food business, using the red and yellow colour scheme can get you maximum customers.
2. Wider Reach
With hoarding boards featuring graphics on the facade of the building, you can market your brand to a wide set of audience. Unlike newspaper ads and pamphlets, more people are sure-fire to notice the ad.
3. Conveys more in Less Space
Unlike textual content that can cover a lot of space on the hoarding board, a well-made graphic can convey a lot more. For example, if you want to market your upcoming real estate project with a pool, you can use an image rather than writing long statements.
Besides marketing effectively, you can also save a lot of space on hoarding.
4. Acts as a CTA
If a hoarding board has an email address or a website address for the customer, they may not care to visit or check it out. However, if you include a picture of a QR code on the building facade, the audience is most likely to scan it and go to your website. Hence, boosting the website traffic and, subsequently, the leads.
These are some of the prime reasons for using graphics for branding on a building facade.
How to Create the Best Graphics for the Building Facade?
Now that we know the benefits of using graphics. Let’s see how graphics can be created to make an impact on the audience.
1. Factor in All The Client’s Requirements
Based on the type of client, the requirements may vary in terms of visual content and tone of voice. For example, the tone of the voice and visual graphics for a fast food restaurant may vary significantly from that of a real estate business.
Therefore, you need to provide us with pictures and logos that need to be included in the graphics. Moreover, also provide us with some branding content that you previously used.
This will help you get better graphics that align with the brand. When it comes down to the tone of voice, the client will get an idea about it from the documents supplied by you. Carefully convey to the client whether to use formal language, humour or feature a high-end tone while designing the graphics.
2. Check the Location
Before creating any graphics, do visit the location where the hoarding boards will be placed. It will provide you with an idea of how to create the graphics. For example, if the location has a minimal audience and is beside the road, go for high-quality images and bolder and larger text so that it can be seen from a distance by the passers-by in the car.
Moreover, also take the surroundings into account. It will help you decide on the colour scheme and ensure that the hoarding boards fit aesthetically with the environment.
3. Be Practical
Being practical is the key to creating top-end hoarding signage graphics for the building facades. Make sure that you pay close attention to the dimensions of the graphics. On top of that, also check if the graphics will fit properly if any changes in sizes and dimensions are made in the future.
Most importantly, carefully check all the requirements after each and every modification made by the client.
4. Follow the Rules
While you design the graphics, it is necessary to consult the local authorities for the rules and regulations. You see, there are some rules and regulations regarding what can be featured on the graphics and what cannot be.
To ensure that your hard work and money do not go to waste, request the client and the local authorities for approval. Once the design is approved, you can freely use it on the building facade for branding.
Conclusion
Adding graphics to the building facade for branding can be a brilliant idea. However, you need to ensure that the graphic fits well in the environment and is appropriate as per the brand requirement and the local authority. While designing the graphics, you need to ensure that they are attractive and are as per brand requirements.
As a brand, if you need super interactive hoarding graphics for your building facade, the Hoarding Printing Company can help you significantly. They can produce immersive and attractive graphics for upcoming branding sessions.
A digital and print specialist with over decades of experience ranging from design to production, Nimesh is committed to quality and working with clients to add value to their businesses. His technical knowledge of print machinery operation is matched only by his love of the print industry.
