Outdoor Media and Its Benefits for my Business!

No doubt that the current world scenario is influenced by online media and marketing. But,  the need for offline resources still exists. One of the most influential offline marketing resources are holding boards or panels. Classified under outdoor media, these are used widely by brands across the world to reach out to their potential audience.

Some may argue that outdoor media is not effective as its online counterparts. However, statistics have something else to say. As per Statista, the global out-of-the-home advertisement expenditure will reach 45 billion US dollars by 2024. But, it is not just about the expenditure. The outdoor advertisement also leads to significant results. As per stats, 26% of the customers have visited a website after viewing an outdoor advertisement.

These stats are enough to prove that out-of-the-home media has a lot of potential. Here in this article, we will analyse outdoor media and how businesses can use it to their maximum potential.

What is Outdoor Media?

Anything that is used for advertising a brand’s product or service outside the store can be classified under outdoor media. For example, If there is a movie ready to be released in a few days, the film production company can produce large hoarding signage or a banner of the film. This hoarding or banner can be mounted near the street lights, traffic lights or on a building to inform the users.

Other than that, a construction project owner can market his or her real estate project on the hoardings mounted around the construction area. The forms of outdoor media are not just limited to these embodiments; there are many more to discuss further.

Types of Outdoor Media

Here are some of the commonly used types of outdoor media!

1. Large-format printed outdoor media: Billboards, bus stop posters, and banners.
2. Transit outdoor media: Transit outdoor media includes fleet liveries, vehicle wraps and advertisements on this side of taxis, lorries, buses etc. One of the best advantages of transit order media is that your advertisement is not still in one place. The printed advertisement moves around the town or city and reaches out to more people as compared to a standing board.
3. Site hoarding and building wraps: These are primarily seen around the construction sites or on the facades of the buildings. Their motive is to market the brand while also protecting passers-by from dust and debris.

How can a Business benefit from Outdoor Media?

There is not one but many ways in which businesses can benefit from outdoor media. Let’s take a look at the upsides of using hoarding boards, building wraps, and bus stop banners.

Extended and Unavoidable Exposure

It is true that social media can provide you with exposure to a wide set of audience. However, on Facebook and Instagram, users have the choice to skip the ad or scroll further. On the other hand, hoardings or building wraps mounted across the street cannot be moved as per a single person’s preference. Hence, each person who passes by is sure-fire to check it out at least once. As the size of these outdoor media elements is also large, they are best to create an impression.

Having brand hoarding mounted on a construction site or a building will help you market your brand 24/7. However, online marketing may only run your ad for a fixed time.

Can Provide Instant Sales

This might be a bit hard to believe. But, out-of-the-home advertising can bestow you with instant sales. As per statistics, 24% of the customers visit the store after seeing an out-of-home advertisement.

Hoarding boards and panels manufacturers like The Hoarding Printing Company can provide you with top-notch outdoor media to market a brand.

Differentiate the Brand

An out-of-the-box benefit that outdoor media provides you is to differentiate your brand. How? As per a study, 71% of people believe that billboard ads stand out from online ads. 55% of the people also stated that they were highly engaged by the ads.

Hence, if you are planning to market your brand, it is better to push some bucks into out-of-the-home marketing. Billboards, hoarding signage and other outdoor media are surefire to capture more attention span of the user than a smartphone screen.

Surges Recall Rate

With the hoarding mounted across the street, it is obvious that many users will walk or drive past multiple times a day. As they cannot skip the holding board ad, like the online Facebook ad, they are sure-fire to remember your brand after seeing the advertisements multiple times. To make it better, you can add top-end graphics to the hoarding boards and panels.

Affordable

Above all the other factors, companies try to figure out one thing at first, and that is the budget. As compared to other print media and online media, outdoor media like site hoarding boards, banners, and building wraps can be affordable in the long term. You can rent out a place for advertising at a lower rate compared to what you spend online.

An added benefit of this is that hoarding boards and banners can market a brand for a longer time. On the other hand, it can be tough to make yourself distinguishable on social media for a long time as there can be a lot of ads running simultaneously.

Conclusion

Therefore, outdoor media can be an effective way to market your brand today. Though you need to make some efforts online too, it will not be fair to discard outdoor media altogether. As many users tend to spend time outdoors, mounting some promotional hoarding signage or banners outside your store or on any building can turn out to be a smart move.

If you want to create cost-effective and highly engaging promotional hoarding boards and panels, The Hoarding Printing Company is the best choice for you.