What are Common Poster Sizes for Marketing?

A poster is quite an important element to boost your marketing efforts. These posters can truly be necessary to acquire ‘street-level’ exposure for the next event, new product launch, and seasonal discount. In simple terms, posters are considered a classic yet exceptional marketing form. Above all, posters are not restricted by size or style. They can be availed from simple and minimalist to colourful and artwork-heavy options. To know what is poster size, continue reading this post.

What are the Different Sizes of Poster?

The poster sizes are divided into series i.e. A, B, and Miscellaneous. Detailed information about the same has been listed here:

A Series

This series poster follows the dimensions of A size of paper. Speaking about the sizes in this series, the following are included:

• A0:  This poster is 1 meter wide. Hence, they can make a great impression on your viewers. When you have eye-catching and large-sized artwork, you can do it with A0 size as it has plenty of space to put the information.
• A1: You can super-size the message or text with A1 posters. These are ideal for museums and exhibition halls where grand designs and large fonts are needed.
• A2: When you need posters for events and gigs, no other option is better than A2. You can use them to showcase necessary information and impressive imagery and artwork.
• A3: If you do not need more empty space, you can choose the A3 poster size. These posters can be seen inside the shop windows or bars. Mixing white space and essential details can make your posters even more appealing.
• A4: When you want to know what is standard poster size, A4 is highly used. This offers small but adequate space to print the necessary text and images.

For marketing in large outdoor spaces, hoarding panels can be a strategic alternative to traditional poster sizes, offering enhanced visibility for promotions.

What are Poster Sizes for A Series?

To know what is A0 poster size and other options, check out the following table:

B Series

For a special yet long-lasting impression, you can have a B series poster size. The dimensions of these posters are slightly larger than ‘A’ series posters. Hence, you will have more room or space to work. Below are some more options available in this series:

• B0: To announce a big event or special deal, you can have B0 posters. Choose and combine it with large designs and put lots of important information.
• B1: You do not have to compromise on the information and content when you have a B1 poster size. You can include even the largest size of artwork. When you have big commercial hoardings or construction site hoardings, you can go for B1 posters.
• B2: These posters can be considered for landscape printing materials. They can catch more attention during a product launch or promotional event because of their gigantic size.

What Are Poster Sizes for B Series?

Here is the table explaining the poster size of B series options:

What are the Different Options in Miscellaneous Posters?

After learning what are common poster sizes, you should note that numerous alternative options are also available. These miscellaneous posters are perfect for those who need less conventional methods to acquire maximum attention. Below are some options:

• A1 Strip: The largest option is the A1 strip. It is over 1 meter in height. Thus, you will get generous space to put the extra information and artwork.
• A2 Strip: If you have a vertical-shaped artwork design, you can go for the A2 strip. However, you must keep the poster design according to the dimensions.
• A3 Strip: When a design does not require much width and has vertical dimensions, the A3 strip is an outstanding option without a doubt.
• 20 x 30: If a business needs a poster for point of sale (POS) displays, no other poster size is ideal. This is suitable for those who need one size up than ‘A’ series posters but not too big. You can choose these posters for bulletins, company announcements, etc.
• 30 x 40: This is a perfect size to gain attention-grabbing exposure for your business. Be it upcoming events or a product launch, you can use these posters after combining them with eye-pleasing colours.
• 40 x 60: If you want to make a big business declaration and need something eye-pleasing and attractive, you can choose 40 x 60 size posters.

What Are Poster Sizes for Miscellaneous?

Check out the table below to know the size of miscellaneous posters and decide what is better for your needs:

What are the Different Paper Types Used for Posters?

Now you know what is poster size for different series or options, it is good to learn about the paper options available. Depending on your needs, you can decide on the following:

• Gloss: This paper adds a touch of glossy sheen.
• Day Glo: For luminous effects, choose this paper type.
• Bond: When you need a durable yet eco-friendly paper option, the bond is your go-to choice.
• Light Box: If you want to use a backlight for illumination, a light box is the most adequate option.

For large-scale outdoor advertising, site hoarding can also be an effective way to showcase high-impact visuals, ensuring maximum exposure.

Final Thoughts

To know more about what is standard poster size that you need for your specific needs and events, you can consult with Hoarding Print Company. Here, experts will help you decide the right size and paper type of poster to achieve your goals.